According to Ai 姨 (@ai_9684xtpa), Binance Alpha and Bybit have introduced points and prize pool mechanisms reminiscent of traditional Web2 e-commerce loyalty systems. Binance Alpha now offers users a chance to receive 2000 SPK tokens through an airdrop by accumulating at least 240 Alpha points, mirroring the structure of Taobao’s 88VIP program where annual spending unlocks exclusive rewards. Similarly, Bybit’s new initiative allows users to participate in large-scale prize pools and lotteries, akin to Alipay’s popular Five Blessings event. This gamified approach is designed to boost platform engagement and user retention. For traders, these reward mechanisms can significantly impact token demand and trading volumes, especially for SPK and related assets, as participants accumulate and trade to meet airdrop thresholds (Source: @ai_9684xtpa via Twitter, June 17, 2025).